How a Responsive Website Can Help Your Nonprofit
April 7, 2017 Liz Palisin Featured Nonprofits 0 Comment
Today, using the internet is essential to our day-to-day lives. Mobile usage is rapidly increasing and organizations need to adapt with smart and responsive sites. Having a great website can make a huge difference for the visibility of your nonprofit. Want to see how a mobile-responsive website will help your nonprofit? Here are a few that matter:
Traffic From Your Blog and Social Media
If you have a well rounded nonprofit marketing plan it probably involves some social media sharing and blogging. Content marketing and social media will bring your site more website traffic. You will need a responsive site so your visitors are able to use your site to its fullest potential.
Your SEO Ranking Will Improve
You don’t have to know the specifics of SEO (Search Engine Optimization) to know that it is important for your site to get shown across the internet. You will rank/be indexed higher on Google if you have a responsive site. High rankings = more visibility. And more visibility = more site viewers and customers.
Faster Loading Time
If your site takes any longer then a few seconds to load then that you will lose people quickly. There is nothing more frustrating to people trying to understand your mission then when a site isn’t loading or they can’t navigate easily through the site.
Make it Simple for Mobile
It’s easy to believe that more than 58% of American adults own a smartphone and almost 60% of all website traffic is from our phone! It is absolutely essential to have a site that is responsive enough to handle people looking at it from different devices, not merely a desktop computer. If you keep your viewers interested, it is less likely they will jump off to another site too!
Give Your Visitors a Better User Experience
Overall you want to have a website that will be easy for your visitors to navigate. If your website is responsive there will be no need for pinching and zooming to see different parts of it correctly. This increases the likelihood that people will stay on your site, see your content, and/or buy your products. Your website will also adapt to devices of various sizes which will make it look crisp and clean regardless of where it is viewed.
As you can see a responsive site can take your nonprofit to the next level. Make sure that your website is optimized so that people can easily navigate through and see what your mission is all about.