How E-Newsletters Boost Donations

How E-Newsletters Boost Donations

August 4, 2016 0 Comment

Nonprofit newsletters: How they boost donations   Think about it: A nonprofit that fails to engage potential and existing supporters fails to increase donations—it is that simple. Cleverly designed campaigns and appeals that do not inspire and capture a donor’s imagination are doomed to failure.   Using your ESP effectively If Outlook is your email […]

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5 Standards of Excellence for Non-Profits

5 Standards of Excellence for Non-Profits

July 14, 2016 0 Comment

Standards of Excellence: A Donor’s Guide With the advent of more easily accessible  information, nonprofits and their standards are being held more closely accountable than ever. The Red Cross, an international nonprofit, faced public outrage over the funds it raised in the wake of the 9/11 attacks when donors discovered a significant portion of the money […]

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Five Ways to Increase Recurring Donations

Five Ways to Increase Recurring Donations

July 7, 2016 0 Comment

Increase Recurring Donations With These Easy Methods   Even if a CEO is willing to launch a new product annually (think Apple), the real moneymakers are not in the widgets themselves but in the opportunities to bring in recurring revenue (think iTunes Store). Those recurring monthly revenues generate the forecastable cash flow that increases revenues […]

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Using Facebook to Boost Your Nonprofit Business

Using Facebook to Boost Your Nonprofit Business

June 23, 2016 0 Comment

Facebook- a Key Player in the Nonprofit Business Arena today Have you ever heard someone say, “I facebooked Joe about XYZ?” Given Facebook has achieved the same verb status as Google (“I googled it.”), it seems as if using Facebook to boost fundraising results is a no brainer. However, it takes a bit more effort […]

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Why You Need a Good Logo for Your Nonprofit

Why You Need a Good Logo for Your Nonprofit

May 26, 2016 0 Comment

What’s in a Nonprofit logo?   A good logo instantly tells your nonprofit’s story; in a mere glance, a good logo should uniquely illustrate your goals, vision and mission for anyone who sees it. A logo that works will uniquely brand your nonprofit; your brand becomes unmistakeable. According to Matthew Scharpnick, writing for The Chronicle […]

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The Nonprofit Giver that Keeps on Giving- Part 1

The Nonprofit Giver that Keeps on Giving- Part 1

April 14, 2016 0 Comment

How to get Your Nonprofit Donors to Give and Give Again   As with for-profit business, repeat revenue is the cost-effective foundation for nonprofit funding. Giving USA’s annual report[i] found individual donors make up 70 percent of a nonprofit’s total donations. It takes less staff time, money and effort to invest in donor stewardship than […]

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Mission & Vision For Your Nonprofit

Mission & Vision For Your Nonprofit

March 31, 2016 0 Comment

How to Craft a Compelling Statement of Mission and Vision for your Nonprofit A well-written vision and mission statement will allow you to share your vision for your nonprofit with the world. If your nonprofit is your baby, your mission statement is the blanket that you wrap it in when you present it for the […]

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The Value of a Great Story-

The Value of a Great Story-

March 24, 2016 0 Comment

How Story Telling can Raise the bar on Donations to Your Nonprofit A story, when told well, has the ability to touch the reader, perhaps evoking an empathetic response in them. When this kind of storytelling is leveraged properly by a nonprofit, that empathy can turn into real dollars in the form of donations to […]

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10 Great Nonprofit Websites and Why We LikeThem

10 Great Nonprofit Websites and Why We LikeThem

March 3, 2016 0 Comment

These 10 nonprofit websites leverage social media, design and marketing to drive visitors to action Nonprofit websites have a unique challenge: they not only need to put forth their cause clearly and in a way that engages the visitor, but they need to also compel page visitor actions that result in donations and volunteer time […]

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Market Your Values to Help Your Nonprofit Shine

Market Your Values to Help Your Nonprofit Shine

February 25, 2016 0 Comment

The Importance of Marketing Your Values to Appeal to Your Donor’s Own   “You don’t sell the steak, you sell the sizzle.” This is an old marketing adage that is oft repeated, because it holds true. No company actually sells a product or service. They sell feelings. They sell a lifestyle. They sell the promise […]

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