4 Reasons Your Nonprofit Will Benefit From a Business Partnership
April 13, 2017 Liz Palisin Featured Nonprofits 0 Comment
Building a strategic partnership with a for-profit can give your nonprofit better access to people, resources, and services you need. Many forward-thinking businesses are seeking long-lasting, mission-based, and socially conscious partnerships with nonprofits. If you’re looking to advance your mission without huge funding efforts, for-profit partnerships are the way to go.
1) Save Your Organization $$$
This is the most basic way that for-profits can be beneficial to nonprofits. Businesses may reach out to staff members, volunteers, beneficiaries or even board members, offering their services or product to them for free, as a prize or as a premium.
2) Connecting to New Business Partners
The marriage of nonprofit and for-profit business creates a symbiotic relationship that will support your cause and their business at the same time. By building collective impact efforts where businesses and nonprofits effectively collaborate can unlock benefits for both parties and create lasting social impact. Connect with thought leaders in the community which can grow and develop your mission locally as well.
3) Professional Development for Employees
For-profits often have the resources available to not only benefit your overall organization but often your individual employees as well. By introducing your staff to for-profit methodology they can have enriching growth opportunities professionally. The collaboration between the teams will be invaluable.
4) Increased Brand Exposure and Media Attention
For-profits can introduce their customers to your nonprofits. For-profits already have a loyal customer base that will be more receptive to a new nonprofit if they are partnered with a credible company. The for-profits can also donate part of their annual profits to a nonprofit or charity. Donating a portion of their profits to a charity is an amazing gesture. You can agree to mention their business in your websites and newsletters, press releases, direct mailings and other publicity and vice versa.
Building a relationship with a charity or nonprofit organization doesn’t just look good, feel good, and do good, it’s good for business, too. By creating a two-way partnership, you can support a cause in a way that gets you more customers and revenue. Click here to learn how your nonprofit can see major growth through strategic partnerships.